My work is focused on de-complicating life, not oversimplifying (that's the poet's job).
Design should add without being an obvious addition: it's the footlights to whatever the main purpose is. The job of the footlights isn't for everyone to look at the footlights. The job of footlights is to get its viewers to look at what it's pointing at. Design, well done, is invisible; it accentuates the experience—be it a map at an event, on a menu at a restaurant, or your favorite t-shirt (the one that's not just blue). It's like a good book: so good you forget you're even reading.
When we're volunteering at a community event, attending our kid's performance, or getting married, we shouldn't be worrying. We shouldn't have to worry about designing our invitations, menus, signage, or where the photographer is. We should have the mind space to enjoy the experience and be in the moment, because this moment is exactly that: a moment. It's fleeting, it's temporary, and it won't happen again. When we're worrying about other things, it detracts from the experience of being present and in the now.
My work is about highlighting on your experience: your main character moment. When it's your wedding day, you and your significant other are the main characters. I want to meet your supporting characters, too—your friends, your family, your bridal party—who are just as part of the experience as you are. Photography's tangibility makes it so real. And just like real things, it's different for everyone.
Even though my art is focused on preserving history, the experience is about narrowing to that moment. My photography isn't meant to make you feel something because you may not know what that's supposed to feel like. It's meant to help you remember what it felt like to you.